The success of your online shop depends on how hard you work to develop and maintain it. The online competition is constantly evolving, so what can you do not to be left behind?
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How to improve your e-commerce performance?
The success of your online shop depends on how hard you work to develop and maintain it. The online competition is constantly evolving, so what can you do not to be left behind?
In this article, we will provide you with practical tips and advice for ambitious e-commerce owners. With these tips, you will take care of improving the performance of your online shop and increasing your conversions. Are you ready to take your e-commerce business to the next level
5 Practical Tips to Improve Your Online Shop’s Performance
Owning an online shop is a constant, tedious job. You have to keep an eye on everything, from design to customer service. With these 5 practical tips, you can make this work even more efficient!
01. E-commerce SEO
E-commerce SEO (Search Engine Optimisation) is one of the main and probably most important elements that you need to take care of. Search Engine Optimisation is the specialised field of adapting your online shop to current search engine trends.
So, what is it all about? Imagine that you want to buy a beach ball. You type “buy beach ball” into a browser and click on one of the first search results, choose, buy and you’re done. But after all, there are hundreds if not thousands of online shops selling beach balls on the Internet. Their products probably don’t vary much. Who knows, maybe other shops even have lower prices. However, we tend to prefer search results that appear in the first 5-10 results, i.e. on the first page.
E-commerce SEO makes sure that your shop is as high as possible in this ranking. How do you achieve this? You need to adapt your content, skilfully include the most frequently searched key phrases in the text, adapt titles, headings, and tags. Practically everything matters here, and what’s more, all of this is constantly changing dynamically. It often turns out that the e-commerce SEO is a job not for one person, but for a whole team of specialists. Fortunately, you can rely on professional help and focus on what you are best at.
02. Be aware of your competition
Even if you sell the best products in the world, if you don’t prove to your customers that you’re better than your competitors, your shop won’t succeed. Identify which shops are your biggest realistic competitors at the moment and check out their services. See what contributes to their success.
When doing a competitor analysis, answer the following questions:
- Is their website easier to use and more intuitive than yours?
- Do their products include reliable, verified reviews from customers?
- Does their shop offer more payment methods than yours?
- Does their shop offer more delivery methods than yours?
- Does their shop offer extra bonuses and loyalty schemes for regular customers?
If you answered “YES” to any of these questions, then you already know where to focus your efforts. If you don’t know how to determine who your biggest competitors are at the moment, you can ask your e-commerce SEO specialist for a competitive analysis report.
03. Prioritise your customers
Good customer service is essential to maintaining a loyal customer base. Make sure your customers feel comfortable in your shop. The first impression is extremely important. Equally important is how you communicate with your customers. Your content should be clear, transparent, and easy to understand. Similarly, any terms and conditions, privacy policy, returns policy, and so on should be easily accessible and presented clearly – this is how you build trust in your brand. What else is worth taking care of? Means of simple, quick contact. If a customer has a question, they should be able to get a satisfactory answer quickly. What can help with this?
- A well-written FAQ section – frequently asked questions and reliable, comprehensive answers,
- A chatbot integrated into your online shop’s website,
- A contact form available directly on your website,
- Contact by phone or email.
Remember that the latter only makes sense if you actually answer the phone and respond to emails in a timely manner.
04. E-commerce SEO and digital marketing
Advertisements are almost as important as the content in your shop. If you run a locally-based online shop, you might try traditional advertising methods such as flyers or banners. But you know full well that the real power is online. Currently, online image specialists say that the most effective ways to advertise are through Google and Facebook. Developing, launching, and maintaining a good, effective marketing campaign is quite complicated work, but it brings significant, satisfactory results.
In addition, it is worth taking care of the outreach campaign. This is usually done through emails and newsletters.
05. Online presence
Do you want to be successful online? Be visible! Your shop must be easily accessible and customers must be able to find it without difficulty. If you’re already working with a qualified e-commerce SEO specialist, you know that without a good online presence, customers simply won’t find your shop. Consider setting up social media profiles. It’s also a good idea to work with bloggers or influencers who will advertise and review your products. Consider organising occasional contests based on referrals and social media shares, which are great for publicity.
Plan your strategy
There are really a lot of opportunities to grow and improve your online shop’s performance. The most important thing is to do it in a skilful and well-thought-out way, which will bring the best results. If you do not know where to start, the best step is to work with a qualified specialist!
