What exactly is SEO?
SEO or Search Engine Optimization is the optimization of websites in order to improve organic traffic and website ranking in search engines such as Google or Bing.
The process includes everything from creating high-quality content to monitoring your website’s technical health.
If you don’t have your website yet, it is worth checking out our Web Design services. Get ready for the future!
Advantages of SEO
What does SEO do for yor business?
Increase in website traffic
Improving the website health
Increasing visibility of chosen keywords
Increasing interest in your products and services
Reaching a wider range of potential customers
Building brand awareness
High return of investment (ROI)
Generating profit for the company
Search Engine Optimization Strategy
Despite the fact that search engine algorithms are constantly changing and the factors that influence ranking are fluid, the key principles do not change. It is a very complex process, the effects of which are influenced by hundreds of factors. Therefore, we attach great importance to an individual approach and planning an effective customized strategy that will translate into satisfactory results and increase in generated profits, in the shortest possible time. Search engine optimization can be broken down into 5 main categories that has to be taken care of.
Light and dark side
There are two schools of Search Engine Optimization, White hat and Black hat SEO. White hat is a way of optimizing in accordance with Google’s recommendations and increasing the page ranking in a natural way. On the other hand, Blackhat optimization is all about breaking the rules and finding loopholes in Google’s algorithms to stand out faster and more efficiently than the competition.
The downside of Black Hat strategy is that if Google sees what is happening (and it is only a matter of time) – a site that has been ranked by breaking the rules – will disappear from the search engine. Reputation repair is a difficult and lengthy and sometimes even impossible process. Content on a website positioned in this way is often written for algorithms, not for users, which reduces UX and user satisfaction.
White hat SEO offers long-lasting results. SEO as a marketing channel is one of the best options in terms of ROI. The presence of a website highly ranked by Google helps build trust and credibility which translate into more customers
First steps of our collaboration
Fill in form
Fill in a simple form with the basic information you need to get started.
We will make an appointment for a discussion to determine whether we can help you.
You will receive a detailed and specific cooperation proposal dedicated to your company.
We will deal with all the formalities involved in organising the collaboration.
We will prepare a schedule of activities and service delivery.
We will implement the service according to the plan.