What exactly is SEO?
SEO or Search Engine Optimization is the optimization of websites in order to improve organic traffic and website ranking in search engines such as Google or Bing.
The process includes everything from creating high-quality content to monitoring your website’s technical health.
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Our Search Engine Optimization services
Keyword Research & Strategy
Competitor Analysis
Content Strategy & Creation
Link Building & Link Audit
SEO Audit
Monthly Reporting
Google Analytics Maintenance
Google Search Console Maintenance
WordPress Maintenance
How does SEO work?
To provide the user with the most accurate information, browsers such as Google scan and crawl the web to index as many websites as possible. To do this, they use bots that jump from page to page, thus posting the pages visited.
Once the bots have all the information they need from a given site, an index is built. Next, the index is analyzed by search engine algorithms. This analysis is based on hundreds of factors, and its effect is data that determines how the website will be ranked.
It is a process that never stops. In order not to fall from achieved ranking, you need to keep the information on your website fresh and to the point.
Advantages of SEO
What does SEO do for yor business?
Increase in website traffic
Improving the website health
Increasing visibility of chosen keywords
Increasing interest in your products and services
Reaching a wider range of potential customers
Building brand awareness
High return of investment (ROI)
Generating profit for the company
Long-term results
Did you know…
75%
of optimization is off-page and 25% is on-page.
First 5
Google results get 75% of the clicks.
39.6%
is ranking #1 click-through rate.
“No website can stand without a strong backbone.
And that backbone is technical SEO.”
–
Search Engine Optimization Strategy
Despite the fact that search engine algorithms are constantly changing and the factors that influence ranking are fluid, the key principles do not change. It is a very complex process, the effects of which are influenced by hundreds of factors. Therefore, we attach great importance to an individual approach and planning an effective customized strategy that will translate into satisfactory results and increase in generated profits, in the shortest possible time. Search engine optimization can be broken down into 5 main categories that has to be taken care of.
Website SEO Audit
An SEO audit is an analysis of a website's health in terms of ranking factors and Google's algorithms, which decide site's visibility in organic search results.
Technical optimization
These are off-the-scenes activities that are not related to the content of the site but are aimed at increasing the ranking. These are things like, for example, making your site faster, easier to index, and understandable to search engines.
On-Page Optimization
This is a process to ensure that the content on your website is relevant and that the overall user experience on your website is as good as possible. Optimizing this category is about targeting the right keywords and placing them on the site. Content management systems such as Wix, Drupal, Joomla or WordPress are used for this purpose.
Off-page Optimization
These are the activites that are being done outside of your website. The most popular activity in this category is building so-called backlinks to our website. Backlinks are links from another site to ours.
Analytics
These are the activites that are being done outside of your website. The most popular activity in this category is building so-called backlinks to our website. Backlinks are links from another site to ours.
Light and dark side
There are two schools of Search Engine Optimization, White hat and Black hat SEO. White hat is a way of optimizing in accordance with Google’s recommendations and increasing the page ranking in a natural way. On the other hand, Blackhat optimization is all about breaking the rules and finding loopholes in Google’s algorithms to stand out faster and more efficiently than the competition.
The downside of Black Hat strategy is that if Google sees what is happening (and it is only a matter of time) – a site that has been ranked by breaking the rules – will disappear from the search engine. Reputation repair is a difficult and lengthy and sometimes even impossible process. Content on a website positioned in this way is often written for algorithms, not for users, which reduces UX and user satisfaction.
Why SEO?
White hat SEO offers long-lasting results. SEO as a marketing channel is one of the best options in terms of ROI. The presence of a website highly ranked by Google helps build trust and credibility which translate into more customers
Free quote
Fill in the form and we’ll reach out to find out if we can help you, and how we can do it. Based on the conversation, you will receive a dedicated offer, which will include a detailed action plan, prepared for your business.
What’s next?
First steps of our collaboration
Fill in form
Fill in a simple form with the basic information you need to get started.
Let's talk
We will make an appointment for a discussion to determine whether we can help you.
Dedicated offer
You will receive a detailed and specific cooperation proposal dedicated to your company.
Paperwork
We will deal with all the formalities involved in organising the collaboration.
Planning
We will prepare a schedule of activities and service delivery.
Implementation
We will implement the service according to the plan.