What exactly is SEO?

SEO or Search Engine Optimization is the optimization of websites in order to improve organic traffic and website ranking in search engines such as Google or Bing.

The process includes everything from creating high-quality content to monitoring your website’s technical health.

If you don’t have your website yet, it is worth checking out our Web Design services. Get ready for the future!

Webdesign

Our Search Engine Optimization services

U

Keyword Research & Strategy

Competitor Analysis

l

Content Strategy & Creation

Link Building & Link Audit

R

SEO Audit

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Monthly Reporting

Google Analytics Maintenance

Google Search Console Maintenance

WordPress Maintenance

How does SEO work?

To provide the user with the most accurate information, browsers such as Google scan and crawl the web to index as many websites as possible. To do this, they use bots that jump from page to page, thus posting the pages visited.

Once the bots have all the information they need from a given site, an index is built. Next, the index is analyzed by search engine algorithms. This analysis is based on hundreds of factors, and its effect is data that determines how the website will be ranked.

SEO is a way of communicating information on a website in such a way that Google bots will consider our website the best source of information on a given topic.

It is a process that never stops. In order not to fall from achieved ranking, you need to keep the information on your website fresh and to the point.

search engine optimization services

Did you know…

75%

of optimization is off-page and 25% is on-page.

First 5

results get 75% of the clicks.

39.6%

is ranking #1 click-through rate.

No website can stand without a strong backbone. And that backbone is technical SEO.

Neil Patel

Search Engine Optimization Strategy

Despite the fact that search engine algorithms are constantly changing and the factors that influence ranking are fluid, the key principles do not change. Search engine optimization can be broken down into 3 main categories that has to be taken care of.

01. Technical optimization

These are off-the-scenes activities that are not related to the content of the site but are aimed at increasing the ranking. These are things like, for example, making your site faster, easier to index, and understandable to search engines.

02. Search Engine Optimization

This is a process to ensure that the content on your website is relevant and that the overall user experience on your website is as good as possible. Optimizing this category is about targeting the right keywords and placing them on the site. Content management systems such as Wix, Drupal, Joomla or WordPress are used for this purpose.

03. Off-page Optimization

These are the activites that are being done outside of your website. The most popular activity in this category is building so-called backlinks to our website. Backlinks are links from another site to ours.

 

CMS WordPress
checking seo analytics

Light and dark side

There are two schools of Search Engine Optimization, White hat and Black hat SEO. White hat is a way of optimizing in accordance with Google’s recommendations and increasing the page ranking in a natural way. On the other hand, Blackhat optimization is all about breaking the rules and finding loopholes in Google’s algorithms to stand out faster and more efficiently than the competition.

The downside of Black Hat strategy is that if Google sees what is happening (and it is only a matter of time) – a site that has been ranked by breaking the rules – will disappear from the search engine. Reputation repair is a difficult and lengthy and sometimes even impossible process. Content on a website positioned in this way is often written for algorithms, not for users, which reduces UX and user satisfaction.

Why SEO?

White hat SEO offers long-lasting results. SEO as a marketing channel is one of the best options in terms of ROI. The presence of a website highly ranked by Google helps build trust and credibility which translate into more customers